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Search Giant Google Announces Launch of AMP

Google has announced the launch of AMP, which will allow users to create web pages with static content. The solution provides three elements: AMP HTML, AMP JS and Google AMP Cache. The AMP HTML element is a limited type of HTML allowing for an enhanced performance. Many of the tags are the same as traditional HTML.

AMP JS makes it easier and faster for AMP HTML pages to render, while AMP Cache helps to speed up the entire operation. These pages are showing up in the search results, already, especially for news services.

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